Analytics is like sorting through information to find out useful stuff. It's really handy for businesses with lots of data about their customers or products. when you combine Business Analytics with Business Intelligence, it help businesses do better. Mr. Thomas Davenport, in his book, says that companies doing well usually have people who are good at analyzing data.

Business analysts, who study data to help businesses make decisions, are really important nowdays. Many people are choosing to become business analysts after finishing their MBA.

The PGC in Business Analytics certficiation teaches you how to use tools to understand complex data, which can help a business do better. It's means to help you learn skills for a career in business analytics.