The Post Graduate Certificate in Management with a focus on Digital Marketing (PGCMDM) teaches about digital marketing. It shows how important digital marketing is for businesses today. The program teaches both theory and practical skills. Students learn about websites, mobile apps, and how they help people communicate.

The course stays up-to-date with new digital trends. Students learn about the latest techniques and platforms used for marketing. They also learn how to attract new customers and reach more people in the market.

Additionally, the program teaches about creating digital products and planning marketing campaings. It covers social media advertising and using e-CRM to keep customers engaged. By learning all these aspects, PGCM[DM] helps students understand digital marketing well. It prepares them to use digital strategies to make businesses successful.